Emeka Rajis — UX Strategy · Vibe Coding
I TURN AMBIGUITY INTO DIRECTION.
And direction into something real.
I TURN AMBIGUITY INTO DIRECTION.
And direction into something real.
I DON'T JUST LEAD DESIGN. I CREATE THE CONDITIONS FOR BETTER PRODUCTS.
For 20+ years, I've helped organizations make sense of complex product challenges — connecting customer needs, business goals, design, product, & technology around an executable team direction.
As a fractional UX leader, I step into moments where senior experience leadership can make a difference: a product needs direction, teams need alignment, or an experience needs rethinking.
Projects.
IDEAS. DESIGNED. BUILT. SHIPPED.
20+ YEARS LEADING WHAT'S NEXT.
I've spent 20+ years turning complex business and customer problems into products people can actually use — leading across strategy, UX, design and technology.
JPMorgan Chase
VP User Experience, Wilmington, DE
TBWA Health
Associate UX Director, New York, NY
Philanthropi
VP User Experience, Creative Director, Philadelphia, PA
Barclay Card
Lead Business Analyst, Wilmington, DE
Inventive Health
VP User Experience Lead, Newtown, PA
check me out on linkedin20+ YEARS LEADING WHAT'S NEXT.
I've spent 20+ years turning complex business and customer problems into products people can actually use — leading across strategy, UX, design and technology.
JPMorgan Chase
VP User Experience, Wilmington, DE
TBWA Health
Associate UX Director, New York, NY
Philanthropi
VP User Experience, Creative Director, Philadelphia, PA
Barclay Card
Lead Business Analyst, Wilmington, DE
Inventive Health
VP User Experience Lead, Newtown, PA
check me out on linkedin
HOW I LEAD THE WORK.
FIND THE SIGNAL
I dig into customer behavior, business context, product realities, existing research, organizational constraints, and the assumptions nobody has challenged yet.
SET THE DIRECTION
I define the experience vision, establish priorities, frame the right problems, and align business, product, design, and technology around where we're going — and why.
MAKE IT REAL
I move quickly from strategy into experience concepts and prototypes — increasingly using AI-enabled development to create higher-fidelity, testable expressions of the product earlier.
LEAD IT TO SHIP
I stay connected through execution, working across Product, Design, and Engineering to protect the intent, navigate tradeoffs, resolve ambiguity, and keep the experience moving forward.
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GOOD IDEAS ARE JUST THE BEGINNING. LET'S SEE WHERE THEY CAN GO.
I'm currently open to the right role, project or partnership.