Designing the future of automotive excellence
Project Overview
The Ask
The most technologically advanced Cadillac ever is designed to be the world’s first all-electric ultra-luxury sedan utilizing innovative technology in the service of personalized, handcrafted artistry.
We were tasked with designing a vision board, B2C microsite and a native companion app. We incorporated research and strategy into our approach to validate proposed ideas and hypothesis.
The Process
Research Artifacts
Based on our data, we were able to come up with user personas, journey maps and marketing tactics.
Tactical Execution
We devised a comprehensive go-to-market strategy, which encompassed web, email, social and native mobile.
“The design direction was amazing, it gave us great insight into how we want to execute the full campaign and launch of the CELESTIQ!”
– Brand Team
